Time for your first product! There are two nice ways to start: one product carefully by hand, or several at once via Quick Add. Both are below.
One product by hand
Go to Products and click new product.
Fill in the basics: title, SKU and brand. That is enough to save; the rest can come later, or you let AI complete it.
Pick a category: it determines which specification fields (attributes) belong to the product.
Save. The product is now a draft in your catalogue, safe and invisible to your store until you publish it.
Several at once: Quick Add
Under Products, Quick Add you paste rows straight from Excel. Column headers such as SKU, colour, size and price are recognised automatically, in Dutch too. Each row becomes a product or variant in one go; only the SKU is required.
Importing a complete file
Got a whole catalogue in a CSV or Excel file? Use the import wizard, found under import at your products. Also see the article "Imports & exports" for the template file and all options.
Tip
Feel free to create your first product rough. AI enrichment then completes title, description and specifications in seconds; see "Your first AI enrichment".