Time for your first product! There are two nice ways to start: one product carefully by hand, or several at once via Quick Add. Both are below.
Go to Products and click new product.
Fill in the basics: title, SKU and brand. That is enough to save; the rest can come later, or you let AI complete it.
Pick a category: it determines which specification fields (attributes) belong to the product.
Save. The product is now a draft in your catalogue, safe and invisible to your store until you publish it.
Under Products, Quick Add you paste rows straight from Excel. Column headers such as SKU, colour, size and price are recognised automatically, in Dutch too. Each row becomes a product or variant in one go; only the SKU is required.
Got a whole catalogue in a CSV or Excel file? Use the import wizard, found under import at your products. Also see the article "Imports & exports" for the template file and all options.
Tip
Feel free to create your first product rough. AI enrichment then completes title, description and specifications in seconds; see "Your first AI enrichment".