Improving product titles with templates

Building consistent titles from brand, type and attributes, also per sales channel.

What title enhancement does

Title enhancement builds consistent product titles from a fixed template, for example: brand, series, main feature, product type. All your products get the same recognisable structure.

Configuring templates

  1. Go to Settings, Title Enhancement.

  2. Set the order of the building blocks (brand, series or model, feature, product type, attributes).

  3. Optionally configure a different template per category or per channel. For bol.com and Amazon you can maintain separate channel titles with their own rules and length limits.

Applying titles

  1. Run a full AI enrichment first: it fills the SEO titles that serve as the basis.

  2. Open the title proposals and review per row and per language the proposed title and any warnings (such as too long for a marketplace).

  3. Accept the rows you want to apply. Manually locked titles are only overwritten when you explicitly choose to.

Tip

Channel titles for bol.com and Amazon are independent of the general title. An empty channel title automatically falls back to the general title.

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